Baby diapers are a part of baby care products, which allows baby to urinate or defecate without spoiling clothes or external environment. The major factors contributing to the growth of the global baby diaper market are the advantages provided by diapers, such as safety, comfort, convenience, ready availability, easy disposal and cost effectiveness. Diapers are healthy for infant skin, as they reduce rashes, irritations, and infections. They provide comfort to the infant by their perfect fit, softness, absorbency, and breathable nature. Other factors increasing the growth of baby diaper market are increase in literacy, urbanization, increase in number of working mothers, growing affluence, and increase in per capita spending.
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Constantly increasing competition is the greatest challenge for diaper market. Major market players are continuously innovating their products to meet consumer demands. They are also conducting advertising campaigns to seek the attention of the consumer.
Disposable diapers are commonly preferred because of their easy use and disposal. Bio-degradable diapers are gaining popularity due to their eco-friendly nature. E-commerce has caused a significant growth in the global market for baby diapers by increasing market penetration.
Global Baby Diapers Market Outlook
North America is the largest market for baby diapers due to high literacy rate, working population, and product development. Baby diapers have reached a high level of penetration in the market in this region. Biodegradable diapers is expected to be a major growth promoter for baby diaper market in the USA due to environmental regulations.
In Europe, there is a prominent demand for disposable diapers especially in Western Europe. Demand for biodegradable diapers is predicted due to environmental regulations imposed by European Union.
Asia Pacific is the fastest growing market, owing to increase in birth rate, female literacy, and increase in disposable and dual income. Considering the potential of this market, many big companies such as P&G and Huggies are making impactful launches. The 2008 baby milk scandal in China has led to increase in foreign baby care products, thereby increasing the market for baby diapers especially in urban areas in China.
Latin America has a potential for growth in baby diaper market due to increase in birth rate especially in Brazil, Chile, and Peru.
Africa has a great potential of growth in baby diaper market, as it has highest birth rate especially in Niger, Mali and Uganda. However, the market penetration in this region is very low.
In Middle East, urbanization, modernization, and increase in literacy rate will be the major growth drivers for baby diapers market.
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The companies are adopting various organic and inorganic growth strategies to sustain their market positions. In 2014, an innovative product introduced by KimberlyClark Corp. is a diaper alert with smart phone application of alerting parents when babies wet their diaper. Smart diaper is another innovative product introduced by Pixie scientific LLC, which tracks the health of the child. Key players operating baby diapers market include Kimberly-Clark Corporation, Procter and Gamble, Unicharm Corporation, Svenska Cellulosa Aktiebolaget SCA, Kao Corporation, Johnson & Johnson Private Ltd., Nobel Hygiene Pvt Ltd., Bummis, Fujian Shuangheng Group Co. Ltd., and Bumkins Inc.
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