Friday 31 May 2019

PVC Packaging Materials Market Structure, Industry Analysis, and Forecast 2026

Polyvinyl chloride (PVC) packaging material is used in various end-use industries such as personal care, food and beverages, medical, and others, owing to its properties such as light weight, good impact strength, resistance to oil, grease and chemicals, and others. The high versatility of plastic enables in reuse and recycling.
Market Dynamics
PVC packaging requires less fuel to produce as compared to that of other packaging materials such as metal and glass. According to Plastics Europe, the energy required for PET (polyethylene terephthalate) and HDPE (high density polyethylene) was 82.7 GJ (gigajoule) per ton and 76.7 GJ per ton whereas, for PVC was 56.7 GJ per ton. Furthermore, it also protects against contamination by helping to prevent the spread of germs during manufacturing and distribution. These factors are propelling the PVC packaging materials market growth.
Growing demand from processed food is also expected to drive growth of PVC packaging market. This is owing to high use of PVC packaging in processed foods, due to its aforementioned properties. According to U.S. Department of Agriculture, Foreign Agricultural Service, in Germany, the processed food and drinks market was valued at US$ 190 billion in 2016 and the food industry represented the third-largest processing industry in Germany.
However, use of PVC packaging has been restricted in various countries such as Spain, Canada, Czech Republic, and South Korea, owing to health risk associated with the use of it. This is expected to hinder growth of PVC packaging materials market. According to Legislative Council, State of California, the California Assembly passed bill no. AB 1329, which prohibits a retail establishment from selling, distributing or importing a flexible or rigid polyvinyl chloride packaging container.
Market Trends
Among end-use industry, the food and beverages segment is expected to witness a significant growth in the near future, owing to increasing growth of this industry. According to U.S. Census Bureau, in the U.S., the total food sales in 2016 was US$ 1,594.06 billion. Furthermore, increasing consumer spending on food and drink results in growth of this segment. According to Department for Environment Food & Rural Affairs, the total consumer expenditure on food, drink and catering increased by 0.9% in 2014 to US$ 231.10 billion.
The rigid packaging application segment is expected to show a significant growth in the global PVC packaging materials market over the forecast period. According to Coherent Market Insights’ analysis, the global rigid packaging market was valued at US$ 529.97 billion in 2016 and is expected to exhibit a CAGR of 4.05% during the forecast period (2017-2025).
Key manufacturers are focusing on launching new products and plant expansion to expand their product portfolio and to cater to increasing consumer demand. For instance, in February 2018, Westlake Chemical Corp. announced plans to expand their Geismar polyvinyl chloride plant to boost its annual volume of PVC products.
Market Outlook
Europe holds a significant position in the global PVC packaging materials market growth, owing to growing personal care and cosmetics industry in the region. This is owing to increasing use of PVC in packaging of cosmetic products as these are resistant to oil, grease, and chemicals. According to Cosmetic Europe, cosmetics and personal care industry in Europe was valued at US$ 94.13 billion in 2015 with Germany (US$ 15.89 billion) positioned as the largest market, followed by the U.K. (US$ 14.06 billion), France (US$ 13.94 billion), and Italy (US$ 12.10 billion), respectively.
Asia Pacific is expected to be the fastest growing region in global PVC packaging materials market over the forecast period. Increasing demand for PVC packaging products in pharmaceutical industry in China and India is one of the factors fueling growth of PVC packaging materials market. According to India Brand Equity Foundation (IBEF), the pharmaceutical industry in India accounted for 2.4% of the global pharmaceutical industry and is expected to expand at a CAGR of 12.89% during 2015 – 2020.
Furthermore, increasing consumer preferences for packaged goods coupled with growing retail industry is expected to significantly affect growth of the market in the forecast period. For instance, India Brand Equity Foundation (IBEF), Government of India, the retail market is expected to nearly double to US$ 1 trillion by 2020 from US$ 600 billion in 2015.
Key Players
Some of the leading players operating in the global PVC packaging materials market are Reliance Industries Limited, Palram Industries Ltd., Bilcare Singapore Pte Limited, Jinhua Zhong Bang packaging materials Co., Ltd. and Teknor Apex Company, Inc.
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Greenhouse Produce Market Demand Analysis, Growth Rate and Deep Industry Research Reports 2026

A greenhouse also called as glasshouse is a structure with walls and roof made mainly of transparent material such as glass, which is used for growth of plants under regulated and controlled climatic conditions. Greenhouses enables production of crops at a time of year when they can’t be grown outdoors. Vegetables such as tomatoes, cucumbers, lettuces, zucchini, eggplants, spinach, pumpkins and fruits such as strawberries, melons, flowers such as roses, lilac, petunias herbs, geraniums, snapdragons, and marijuana are majorly produced under cover. In domestic greenhouses, the glass used is typically 3mm ‘horticultural glass' grade, which is good quality glass without air bubbles (which can produce scorching on leaves by acting like lenses). Tomatoes are widely grown in greenhouses, followed by cucumbers.
Plastics majorly used in construction of greenhouse are polyethylene film and multiwall sheets of polycarbonate material, or Polymethyl methacrylate (PMMA) acrylic glass. Commercial glass greenhouses are constructed with high-tech production facilities for vegetables or flowers. The glass greenhouses are equipped with screening installations, cooling and lighting, heating, and may be automatically controlled by a computer. Greenhouses protect the crops from various diseases, especially those which are soil born and tumble onto plants in the rain. Major advantage of greenhouse produce is season extension. Protected crops are less likely to get damaged by wind, rain, and hail so the percentage of marketable products is higher.
Market Dynamics
Major driver for greenhouse produce market growth is increasing demand for more intensive production of crops due to limited land, water, and labor. Regional governments are taking initiatives to develop new greenhouse production units. For instance, according to the Russian Federation Ministry of Agriculture, in 2016, 160 ha area of modern greenhouses were built in Russia.
Greenhouse production is more expensive than producing the same crop in the open field. Important factors determining costs of greenhouse production are depreciation of the structure and equipment, energy, labor, and variable costs such as plant material and fertilizer. According to the article published in an International Journal of Environmental Sciences, in 2013, comparison of the selling price of an open field and greenhouse cultivated tomatoes concluded that the selling price of greenhouse grown tomatoes was US$ 0.22 more than the open field grown tomatoes. Such factors are major challenges for growth of the market over the forecast period.
Market Outlook
According to global greenhouse produce market analysis, North America held the dominant position in the market in 2017, owing to high presence of vegetables and fruits manufacturers in the region, which are estimated to maintain dominance in market throughout the forecast period.
Increasing disposable income is expected to propel demand of greenhouse produce in the Asia, Latin American and Eastern Europe. Shandong is a leader in protected cultivation in China. Shandong has the largest surface area of greenhouses in China. The protected area totaled over 973,000 ha (including 300,000ha solar greenhouses and the rest of different sized tunnels) in 2015.
Based on product type, vegetables segment is projected to gain significant traction over the forecast period. Advances in plant biotechnology, transportation conditions such as plant cultivation friendly vehicle with inbuilt temperature control facilities, and marketing strategies such as advertisement and promotions are the major drivers for growth of floriculture industry and hence flowers segment is estimated to be the fastest growing segment in the global greenhouse produce market. According to United States Department of Agriculture (USDA) the US flower and ornamental plant market was valued at wholesale at US $4370 million in 2015.
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Key players in Global Greenhouse Produce Market
Key players in global greenhouse produce market are Greenhouse Produce Company LLC, GGS Structures Inc., Four Seasons Greenhouse and Nursery, Inc., Devry Greenhouse Ltd, Loch's Greenhouse, Elk River Greenhouse and Vegetable Farms, Mikes Greenhouse Produce Inc, Mitchell’s Greenhouse and Produce LLC, and Venlo AP HOLLAND Group. These key players are either designer, manufacturer or installer of domestic and commercial greenhouse structure.
Various trends and technologies are incorporated by manufacturers to increase the yield and to produce energy efficient greenhouses. For instance, in China, tunnels will be upgraded into solar greenhouses and solar greenhouse will be upgraded into glass greenhouses. According to Opportunity Report Horticulture in Shandong Province-2017, by Netherlands Enterprise Agency, there are several Venlo greenhouse projects on their way in China’s Dongying and Dezhou cities.
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Thursday 30 May 2019

Inflatable Tent Market Growing Demand, Cost and Supply 2019- 2026

The recent past has witnessed the increasing consumer preference and purchase of inflatable tents more for personal use which ultimately is adventurous activities like mountain biking, fishing, skateboarding and backpacking. An inflatable tent is a tent that needs to be pumped up to the pitch without poles, unlike the conventional pole tents.
Major advantages associated with the usage of an inflatable tent is its technology that makes the setting up of the tent much easier with minimal help. Also, the punctures in the inflatable tent can be easily repaired although the tent is robust and durable. These benefits have led to an increased adoption of inflatable tents in the recent past.
Moreover, with rising awareness regarding lifestyle diseases such as diabetes, high blood pressure, and cardiovascular diseases, due to physical inactivity, wrong body posture. Hence, people have started to participate in outdoor activities like camping, hiking and others to improve their health and lifestyle. These outdoor activities have provided an impetus to the inflatable tents market since consumers are making a purchase for it in order to be able to utilize it while the activity lasts. According to the Society for Environmental Communications, over 61% of all deaths in India in 2017 were due to lifestyle or non-communicable diseases (NCDs).
Market Dynamics
Major factors driving growth of the global inflatable tent market is rising popularity of outdoor recreational activities such as hiking, camping, bicycling, fishing, motorcycling, snow sports, and others across different economies. According to Outdoor Industry Association, 144.4 million Americans, or 48.8% of the US population, participated in an outdoor activity at least once in 2016.
Also, inflatable tents are handy, hassle free to set up, and convenient to carry till the destination, owing to which it is preferred and purchased more over other forms of tent.
Increasing adventure tourism has fueled growth of the global inflatable tents market. According to the Government of India, adventure tourism is gaining popularity and is a vibrant, dynamic, and fast changing sector and tourism alone accounted for around 9% of the global GDP in 2016.
Market Outlook
North America is the largest market for inflatable tents, owing to abundant camping sites in the region and increasing number of people participating in camping activities. According to the Outdoor Industry Association, the citizens in the region prefer outdoor activities to experience solitude, talk to new and varied people, experience excitement and adventure, get away from usual demands and various other reasons.
Popularity of camping is increasing, with more people in the U.S. taking up camping as a hobby. According to The National RV Dealers Association, 13 million households in the U.S. had planned to camp in 2017. According to the Outdoor Industry Association, in 2017, the most popular camping shelter used was the camping tent with 69% citizens opting for it over other shelters such as cabins, bivy, and yurt. Furthermore, the people who are new to camping, were slightly higher in number when compared to the existing campers and preferred to purchase tents. According to the Outdoor Industry Association, Millennials accounted for around 38% of the total active campers in the U.S in 2017 and this factor is expected to drive growth of the inflatable tents market in the region.
Europe is the fastest growing market for inflatable tents, owing to its camping and hiking culture. For instance, France has high number of trekking, camping, and hiking destinations, where people from France as well as other tourists actively participate in adventure activities and buy the requisite equipment required for these activities. According to Go Camp France, France is leading in the European camping market and is second in the world. In 2015, campers spent approximately 113 million nights on campsites, which was a 3.5% increase from the previous year. This indicates that there is a huge demand for camping activities, which further increases demand for tents.
Key Players
Key players in the global inflatable tent market are focusing on adopting various strategies such as product innovation, merger, acquisition, and agreements, in order to increase their share in the market. For instance, in 2015, Heimplanet Entwicklungs GmbH launched their Cairo Camo pattern for the range of tents to lower the chances of the user being spotted at wild camping. Its geometry and special combination of colors creates a unique three-dimensional effect that enables Cairo Camo to completely blend in with its surroundings, thereby breaking the visual outline of the object itself.
Key players operating in the global inflatable tent market include The Coleman Company, Inc., Kampa AG, Zempire Camping Equipment, Oase Outdoors ApS, Berghaus Limited, Heimplanet Entwicklungs GmbH, and Beijing Zhonghai Minsheng Co. Ltd. among others.
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Snus Market Industry Insights, Trends, Opportunity Analysis, and Forecast 2019-2026

According to New Nicotine Alliance, Snus is a moist, smokeless powdered tobacco. It is sold as a loose powder or pre-packaged in a small sachet (a bit like a mini tea bag). It contains ground tobacco, salt and may contain food-grade smoke aroma flavorings, such as citrus, bergamot, juniper, herb or floral flavors. Most Scandinavian snus is produced in Sweden where it is regulated as a food under the Swedish Food Act. Snus fulfils the criteria for a tobacco harm reduction product. It is a low risk nicotine product with 0.5% to 1% of nicotine composition in it and has helped reduce smoking and smoking related diseases.
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Snus is placed between the upper lip and gum. The nicotine is released into the saliva, with the rate of release affected by the amount of saliva. Snus, unlike other forms of tobacco doesn’t produce fumes on consumption, thereby reducing the respiratory risk for the consumer as well as his surroundings.
Market Dynamics
According to New Nicotine Alliance, as compared to smoking, snus poses about 1% of the risk of cancer and cardiovascular disease. It is considered to be 95% to 99%, less risky than smoking, which is increasing the inclination of consumers toward snus. Also, snus is not associated with an elevated risk of pancreatic cancer and poses no respiratory risk. Snus manufacturers are taking initiatives to educate the potential consumers regarding the advantages of snus over other tobacco related products, which is fueling growth of the global snus market. For instance, Swedish Match started stores in Strömstad and Gothenburg to sell its world-renowned snus products in addition to deploying store staff members to create awareness about the benefits of consuming snus over other tobacco products.
Increasing health concerns and initiatives related to tobacco ban is restraining growth of global snus market Initiatives taken by Government aid consumer in quitting the tobacco consumption by adopting various healthy habits. The World Health Organization (WHO) and the European Respiratory Society (ERS) have jointly launched a project on tobacco cessation training. As part of this multi-year, multi-country project, WHO and ERS are training primary care providers to provide tobacco cessation interventions to all patients with respiratory diseases.
Market Outlook
Europe holds the largest market share for snus, owing to Government rules and regulations with respect to smoking and contaminating the environment, which has massively called for smokeless entities for the users. Hence, consumers are adopting snus and electronic cigarettes, which do not pollute the environment as compared to conventional cigarettes.
Sweden is the major exporter of snus and the pouched snus is mostly consumed by the Swedish citizens due to convenience. According to the National Center for Biotechnology Information (NCBI), an average consumer consumes about 19 g of snus per day and the trend is more common with the Swedish males. Snus, according to the Swedish consumers fulfils the social functions of smoking and is far better than cigarettes due to which people the existing and the new users are opting for snus more than any other product. Certain anti-smoking organizations in Europe are trying to ban the export of the product to other countries, which is restraining growth of the global snus market in Sweden.
Likewise, in Norway too, the Swedish snus is legally sold and socially accepted. It is majorly mostly consumed by the younger generation and is the most common form of tobacco consumed. Cigarette sales are declining, as more people curb the deadly habit due to rising taxes and a proliferation of alternatives such as e-cigarettes and snus, which are potentially less harmful. 
Key Players
The global snus market players are adopting various strategies to maintain leading position in market such as merger, acquisition, partnership, product innovation. Swedish Match AB in 2016 had acquired V2 Tobacco, a privately held smokeless tobacco company operating in Denmark, for an undisclosed amount of money. V2 Tobacco possesses a modern and adaptable production, which allows Swedish Match an improved flexibility and expanded opportunities to adapt to changing consumer desires and hence Swedish Match has acquired 100% of the shares in the V2 Tobacco’s production, sales and marketing in Denmark.
The various players in the global snus market include, Altria Group, Inc., British American Tobacco plc, Imperial Brands PLC, Fiedler & Lundgren AB, Taboca AS, Swedish Match AB and Gotlandssnus AB.
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Tissue Towel Market Industry Insights, Trends and Forecast 2026

Tissue towel is an absorbent towel made from tissues. Unlike cloth towels, tissue towels are disposable and can be used only one time. Tissue towels are light weight, soft, and has good strength and absorbency. It offers various advantages such as prevention of bacterial infection when used for hand drying, which reduces the risk of communicable diseases such as cold and flu. These factors are driving growth of the tissue towel market.
Among product type, the roll towel segment is expected to account for the largest market share over the forecast period. Roll towels are more economical, less labor-intensive, and more sustainable when compared to fold towel and box towel, which is expected to fuel growth of the segment. Furthermore, roll tissue towels are eco-friendly, as it does not require polypacks.
Among end-use industry, the healthcare segment is expected to account for a significant revenue share over the forecast period due to increasing health awareness and healthcare spending. According to the Centers for Medicare & Medicaid Services (CMS), in 2016, the healthcare spending increased by 4.3% in the U.S. to reach US$ 3.3 trillion.
Asia Pacific is the fastest growing region in the global tissue towel market, owing to increasing international trading of tissue and tissue products in this region. According to the Department of Commerce, International Trade Administration (ITA), the total imports of tissue, towel, and similar products to Australia was valued at US$ 133,196 thousands in 2013 and increased up to US$ 156,562 thousands in 2015.
Europe is expected to account for significant market share in the global tissue towel market, in terms of revenue, over the forecast period. This is attributed to new product launches and technological innovations in this region. For instance, in 2015, Svenska Cellulosa AB launched compressed household tissue towel, Okay Compressé, which is less bulky as compared to regular household towels and emits less CO2 into the environment.
The tissue towel market was valued at US$ 46.3 Bn in 2016 and is expected to expand at a CAGR of 2.0%, in terms of revenue, during 2017–2025.
North America accounted for the largest revenue share of 29.5% in the global tissue towel market in 2017 and is expected to maintain its dominance over the forecast period.
Major Players in the Global Tissue Towel Market
Some of the key players operating in the global tissue towel market include Kruger Inc., Wepa Leuna GmbH, Cascades Inc., Georgia-Pacific LLC, Metsä Tissue, Procter & Gamble Co.,  Kimberly-Clark Corporation, Asaleo Care Limited, Hengan Group, SHP Slovak Hygienic Paper Group, AB Grigeo, Essity Aktiebolag (publ), Industrie Celtex S.p.A, Lucart S.p.A., and Sofidel S.p.A.
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Wednesday 29 May 2019

Online Clothing Rental Market Industry Trends, Demand and Forecast 2019 - 2026

Online clothing rental is a service through which people can rent clothing for a specific period of time. This service is mainly suitable for individuals who do not want to buy expensive clothing for a one-time event. Online clothing rental service proves to be a perfect solution for events such as theme parties, weddings, and photo shoots, where people prefer renting clothes rather than buying, in order to avoid high costs of the clothing. Rental dresses can be used several times by various customers.
Growing e-commerce industry due to increasing demand for high speed internet services is one of the key factors fueling growth of the global online clothing rental market. According to the India Brand Equity Foundation (IBEF), India alone witnessed over 500 million internet users in the last quarter of 2015 and the market for e-commerce in India was valued at US$ 13 billion in 2015 and the same is set to increase to US$ 188 billion by the end of 2025. Apparels were ranked second in terms of market share in the e-commerce industry.
The global online clothing rental market was valued at US$ 1,506.6 Million in 2017 and is expected to register a CAGR of 9.4% in terms of revenue over the forecast period (2018 – 2026), to reach US$ 3,299.6 Million by 2026.
Among clothing style, parties and wedding wear segment accounted for the largest market share of 58.8% in the global online clothing rental market in 2017. Wedding dresses are expensive and will be mostly used for one day, hence, consumers prefer to rent such clothes, which are cost-effective. People tend to use designer dresses for occasions such as weddings, birthday parties, and pre-weeding photo shoots, which increases demand for designer dress. For instance, Rent it Bae provides a wide range of designer dresses such as lehenga, sarees, gowns, dhoti sets, indo western, blazers, jodhpuri suits, and sherwanis for wedding and theme parties.

North America accounted for significant market share in the global online clothing rental market in 2017. Traditions such as celebration of Halloween, and parties and events that require a specific outfit for one time usage are some of the key factors driving demand for online clothing rental in the region. Companies operating in this industry are engaged in extensive marketing and promotional activities to gain competitive edge in the market. For instance, in October 2017, Rent the Runway announced a low price membership called RTR Update, where the buyers get to rent four pieces of clothing from the company for a month. At the end of every month, subscribers can select four new items after returning their older clothes. The subscription costs around US$ 89 for a month and includes services such as shipping, dry cleaning, and insurance.
Major players operating in the global online clothing rental market include GlamCorner Pty Ltd., Rent the Runway, Inc., Lending Luxury, Flyrobe, Gwynnie Bee Inc., Bag Borrow or Steal Inc., The Secret Wardrobe Limited, Le Tote, Union Station, Inc., and Her Wardrobe.
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Confectionery Market Growth, Industry Status, Applications, and Forecast 2019 - 2026

The confectionery market is a steadily growing market with rising sales in emerging economies. Confectionery products are typically low in nutrients and high in calorie content. Increasing incidence of lifestyle diseases such as diabetes, hypertension, and heart diseases coupled with rising health awareness has given rise to new product segments such as sugar-free confectionary products. Rise in demand for sugar-free, low-calorie, and organic products is projected to boost growth of the market. Sugar substitutes such as sorbitol, mannitol, maltitol and lactitol among others are used in confectionery. Chocoladefabriken Lindt & Sprüngli A.G. and The Hershey Company are some of the players offering sugar free chocolates, mints, toffees, candies, and jellies.
The biggest restraint to the confectionery market is the rise in raw material costs. For example, cocoa prices have been fluctuating over the past few years due to erratic production and supply demand imbalance. According to the International Cocoa Organization (ICCO), prices have fluctuated between US$ 2000/ton and US$ 3000/ton since 2014. The ICCO recommends that producers either reduce the volume of chocolate products or raise prices to achieve profitability in such market conditions.
Global Confectionery Market Outlook:
North America is the largest confectionery market region with the U.S. being a prominent consumer of confectionery products. One of the major drivers for this market is the seasonal demand for confectioneries. There is a high demand for candies and chocolates, as they are a vital part of the U.S. festivals. The consumption of chocolate and other confectionery treats is associated with many events and holidays throughout the year such as Valentine's Day, Halloween, Easter, Thanksgiving, and Christmas. The sales of confectionery products in the U.S. are observed to be high during such festivals. Also, the urban population is more inclined towards consumption of confectionery compared to its rural counterparts. According to the U.S. Census Bureau, over 80% of the population resided in urban settings in 2017. According to UN sources, 82.3% of the population is urban in Canada. These factors are expected to contribute to the market growth in the region. Furthermore, artisanal chocolates, which are manufactured by local manufacturers are in high demand due to perception of ethical sourcing of ingredients and healthier alternative to products from major market players.
Europe is also among the leading consumers and producers of confectionery products. In Switzerland, sales of premium chocolate continued to rise in 2017. Swiss consumers were more inclined towards high quality confectionery products, which incorporate organic, fair-trade chocolate and/or chocolate with a high cocoa content. Leading players such as Chocolat Bernrain A.G. and Max Felchlin A.G are offering organic chocolates in the market. In 2016, the total quantity of Swiss chocolate sold in the domestic and international market increased by 2.3% to 185,639 tons from the previous year. According to Coherent Market Insights, chocolate confectionery segment was the largest segment in France in 2017. In 2016, a thriving tourism industry, which hosted over 80 million tourists according to French government sources coupled with high local demand is expected to further bolster the market for chocolate confectionery in the country. Market players operating in France such as Chocoladefabriken Lindt & Sprüngli AG (Lindt), Nestle S.A., and Mondelez International have reaped the benefits of the tourism industry. Lindt reported a sales growth of 4.8% in 2017 over the previous year and plans to invest US$ 32.3 to expand manufacturing of chocolates in Switzerland.
The crucial strategies adopted by the market players include acquisitions, mergers, new product developments, capacity expansions, and flavor differentiation that helps to capture market share. In 2017, Hershey’s acquired Amplify Snack Brands to create a broader portfolio of brands by merging Hershey’s snack mix and meat snacks products with Amplify’s products such as Skinny Pop, Tyrrells, Oatmega, and Paqui.
Leading players in the market include Nestlé S.A., Mars Inc., Ferrero Group, Meiji Co. Ltd, Candyrific, Elmer Chocolate, Mondelez International, Grupo Arcor, and The Hershey Company.
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Dried Food Market Outlook And Opportunity Analysis 2018-2025

Drying is a process in which moisture or water content is removed from food products up to a desired level. Removal of moisture improves the shelf life of food by preserving its nutritive value. Changing consumer trends in terms of type of food consumed and the adoption of on-the-go eating habits is expected to boost demand for dried foods. Currently, the major product categories in the market are meat, fruits & vegetables, and dairy products. Research on drying of other products such as eggs, instant coffee, and fish could open up new avenues for future market growth.
Key drivers of the market are increasing acceptance of processed food in regular diet and technological improvements such as emergence of hybrid drying technologies. Continuous research on application of dried food in various end-use applications such as pharmaceuticals and healthcare will boost market demand. For example, dried plum is proven to be effective for bone protection in osteoporosis disease. Growing demand for instant natural fruit juices can boost demand for dried fruits and vegetables.
The major threat for global dried food market is contamination and adverse health effects of artificial preservatives such as sodium benzoate, Sodium Erythorbate Sodium Diacetate, Sodium Succinate. Consumers have now become more aware of the hazards of artificial preservatives. Changing dietary trends such as gluten-free food and growing demand for ready-to-eat food pose a major challenge to manufacturers. Although the growth of these products is still in the nascent stage, manufacturers can experiment with backward integration strategy. It implies food product manufacturers can collaborate with dried food manufacturers to introduce new products or changing recipes of the existing products in their portfolio to include dried food products.
Sun dried and hot air dried segment together accounted for highest share in global dried food market in 2016. Traditionally, Sun radiations were used to dry food products, followed by hot air technology. The cost-effective nature of sun radiation technology is expected to be responsible high market share over the forecast period. The high cost of freeze drying is expected to limit its application in the dried food market.
Dehydrated meat segment accounted for dominant share in the global dried food market in 2016, due to growing demand for canned and processed meat products. The development of retail channels in emerging economies and growing meat consumption globally is expected to boost demand for dried meat products.
Global Dried Food Market Outlook:
North America held highest share in terms of volume and value in global dried food market in 2016. Growing consumption of meat coupled with growing demand of processed food in this region is expected to maintain its dominance in global dried food market during forecast period.
Asia Pacific is expected to be the fastest growing regional market over the forecast period. Market growth is driven by growing demand in countries such as China, India and Japan. The easy availability of raw materials, coupled with changing dietary trends are expected to have a positive impact on market demand. Growing exports of dried fruits and vegetables to European countries will benefit the regional market growth.
Key players in Global Dried Food Market:
Major industry participants in global dried food market include Sunsweet Growers, General Mills Inc., Nissin Food Holdings Co. Ltd., Unilever Group, Ajinomoto Co. Inc., Ting Hsin International Group, House Foods Corp and Kraft Foods Inc., among others.
About Coherent Market Insights:
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Tuesday 28 May 2019

Instant Coffee Market 2019 Global Analysis, Opportunities And Forecast To 2026

Instant coffee is coffee powder that is produced by coffee beans that have been brewed at a higher ratio of coffee to water as compared to the regular coffee. In the production of instant coffee, there are two methods for drying coffee including spray drying and freeze-drying. In spray drying method, a spray device is used, in order to dry the coffee extract. The device transfers the hot air into the container and converts the product into fine powder. Further, in freeze drying method, the coffee extract is freeze at approximately -40 degree Celsius and then, the ice particles are treated separately in evaporation and drying chambers to produce instant coffee flakes.
Market Dynamics:
Convenience is the major factor propelling growth of the instant coffee market, as it is easy to prepare as compared to fresh coffee. The fast paced lifestyles of consumers is fuelling demand for convenient food products, which in turn, is supporting market growth. Furthermore, the longer shelf life of instant coffee as compared to the bean or ground coffee, owing to its powdered texture, is another factor, aiding in the growth of the market. Furthermore, coffee contains various nutrients, such as lipids, carbohydrates, vitamins, amino acids, phenolic compounds, alkaloids and minerals. Polyphenols in coffee, works as an antioxidants which fight against free radicals. Owing to the rising awareness regarding these health benefits, there is a growing demand for coffee worldwide. For instance, according to the International Coffee Organization (ICO), world coffee consumption, had increased from 148,891 thousand bags (60 kg) during 2013-2014 to 157,382 thousand bags (60 kg) during 2016-2017, witnessing a CAGR of 1.9%. Thus, the rising consumption of the coffee, is anticipated to support the global growth of instant coffee market, as well. 
However, the high content of acrylamide in the instant coffee as compared to the fresh coffee is hindering market growth.  Acrylamide or acrylic amide is an odorless, white, crystal compound with chemical formula C3H5NO and is produced in the food products, when sugars and amino acids are heated above 120 degree Celsius. Acrylamide is neurotoxic and can damage peripheral and central nervous system (PNS and CNS) in both humans and animals.
Market Outlook:
Asia-Pacific market is expected to record the fastest growth during the forecast period, witnessing highest CAGR among all. Growing demand for instant coffee in China and India is majorly supporting the regional growth of the market. For instance, according to the United States Department of Agriculture (USDA), the export of soluble coffee (instant coffee) in India had increased from 1,667 thousand 60 kg bags during 2013-2014 to 1,833 thousand 60 kg bags during 2016-2017. In 2017, Starbucks announced to purchase more than 1300 stores in China, in a deal worth US$ 1.30 Bn, in order to cater the growing demand for coffee. Further, according to the International Coffee Organization (ICO), in 2015, the instant coffee had contributed approximately 99% and 98% in the total retail sales of Chinese coffee market by volume and value respectively. Thereby, growing coffee market in China, is supporting the overall growth of instant coffee market as well.
In 2016, Europe held the significant market share in the global instant coffee market. This is majorly attributed to the high consumption of coffee in the region. According to the International Coffee Organization (ICO), Europe recorded the highest consumption of coffee among all the regions during 2013 to 2017 and the total coffee consumption had increased from 50,179 thousand 60 kg bags during 2013-2014 to 51,693 thousand 60 kg bags in 2016-2017. Further, according to the CBI Ministry of Foreign Affairs, in Europe approximately 74 percent consumers prefer instant coffee over fresh coffee and in 2015, 2.5 Million Tons of coffee had consumed in European Union alone. However, due to the less coffee production in the region, Europe majorly depends on the imports, in order to cater the high demands for coffee. For instance, in 2016, Europe had imported 3.4 million tons of green coffee beans and the volume of imports had raised with an annual average rate of 1.6 percent between 2012 and 2016, according to the CBI Ministry of Foreign Affairs. Further, the instant green coffee is gaining popularity, owing to its various health benefits as it contains less caffeine, helps fastening weight loss and improve heart health.
Key Players and Business Strategies:
The major companies operating in this market include Keurig Green Mountain Inc., Alpine Start Inc., Starbucks Corp, Nestle S.A., Tata Global Beverages Ltd., Unilever Plc, Tchibo Coffee International Ltd, Luigi Lavazza S.p.A., The J.M. Smucker Company and Strauss Holdings Ltd.
 Frequent mergers and acquisitions, strategic collaborations and product innovation, are the key strategies adopted by these players. For instance in 2013, Nestle S.A. had launched its new instant coffee for hotels, restaurants and cafes in UK, under the brand name, Nescafe Azera. Further, Tata Coffee Limited, a subsidiary of Tata Global Beverages Ltd, in 2017, had announced to set up an instant coffee plant in Vietnam with a capacity of 5,000 metric tons per annum, in order to cater the growing demand for instant coffee and to strengthen the company’s business in Asia Pacific region.
About Coherent Market Insights:
Coherent Market Insights is a prominent market research and consulting firm offering action-ready syndicated research reports, custom market analysis, consulting services, and competitive analysis through various recommendations related to emerging market trends, technologies, and potential absolute dollar opportunity.
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Coherent Market Insights
1001 4th Ave,
#3200
Seattle, WA 98154
Tel: +1-206-701-6702
Email: sales@coherentmarketinsights.com
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Offshore Wind Energy Market - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2019-2027

Offshore wind energy is the technology used to generate electricity by wind using wind turbines constructed near the coastline of oceans and lakes. Offshore wind energy offers various advantages such as generation of energy from renewable sources. The energy is generated at higher speed on offshore as compared to onshore, which positively impacts the market growth.
The offshore wind energy market is driven by increasing demand for renewable sources in power generation. Increasing energy consumption and rise in environmental concerns regarding depletion of natural resources are major factors increasing demand for renewable sources in power generation. For instance, according to the Electronic Industries Alliance (EIA) organization, the total world energy consumption is expected to increase from 575 quadrillion British thermal units (Btu) in 2015, to 736 quadrillion Btu in 2040, which is an increase of 28%. Therefore, increasing energy consumption is propelling demand for renewable sources in power generation, in turn positively influencing growth of the offshore wind energy market.
Furthermore, according to the Department for Business, Energy & Industrial Strategy, electricity generated in Q1 of 2018, in the U.K. had a share of 30.1% of renewables, which was around 27% in Q1 2017. In Q1 2018, around 53.2% increase was observed in offshore wind electricity generation. Thus, increasing offshore wind energy generation is expected to fuel the market growth in the near future.
North America is expected to witness lucrative market growth over the forecast period in the global offshore wind energy market. The growth is attributed to increasing demand for wind energy and rising investment in the wind energy sector in North America. The U.S. and Canada are major contributing economies in the wind energy sector. According to the U.S Department of Energy, around US$ 50 billion would be saved from the global damage of greenhouse gases by introducing offshore wind projects in the U.S.
Furthermore, the high presence of key players in North America is driving growth of the offshore wind energy market in this region. For instance, the turbine manufacturers such as Bergey Wind Power and Kelso Energy LTD is focused on updating its turbines with advanced technologies such as onboard sensors and advanced rotor with features of injection and compression moulding.
Asia Pacific is expected to hold the significant market share over the projected period in the market. In addition to this, the region pegged for 2.12 GW in 2018 during the projected period in the global offshore wind turbine market.
Major players in the market are focusing on adopting key strategies such as partnerships & collaborations in the global offshore wind energy market. For instance, in April 2018, MHI Vestas Offshore Wind announced its collaboration with Ramboll, company that produced the industry’s first encapsulated foundation load software tool. The collaboration helped the company to develop software tool allowing foundation designers to perform integrated load analyses independently in closed-system, version of the full turbine model used for detailed foundation load simulations.
Key players operating in the global offshore wind energy market include MHI Vestas Offshore Wind, Siemens Gamesa Renewable Energy, S.A., J.J Cole Collections, Sinovel Wind Group Co., Ltd, Erndtebrücker Eisenwerk Gmbh & Co. Kg, Northland Power Inc., ABB Ltd., Ming Yang Smart Energy Group Limited, Adwen GmBH, General Electric Company, A2SEA A/S, Nexans, and others.
About Coherent Market Insights:
Coherent Market Insights is a prominent market research and consulting firm offering action-ready syndicated research reports, custom market analysis, consulting services, and competitive analysis through various recommendations related to emerging market trends, technologies, and potential absolute dollar opportunity.
Contact Us:
Mr. Shah
Coherent Market Insights
1001 4th Ave,
#3200
Seattle, WA 98154
Tel: +1-206-701-6702
Email: sales@coherentmarketinsights.com
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