Tuesday, 28 May 2019

Laundry Care Products Market Overview, Production Demand and Forecast 2026

The laundry care products market is majorly driven by high daily consumption of these products. Laundry care accounts for 50% of daily used products. Increasing awareness regarding health and hygiene among the consumers is expected to boost growth of the laundry care products market over the forecast period. Laundry is the largest category in the home and personal care segment. For instance, Procter & Gamble has 57 different products under the brand name Tide. These products are also categorized based on size as 'Family Loads', 'Heavy-Duty Loads', and 'Quick Loads'. A wider range of products are now offered by industry players, such as washing machine-oriented detergents, which offer functional benefits such as addition of fragrance, developing new forms of products such as liquid detergents. They also offer pre-wash and post-wash products to further increase their reach and increase sales by targeting various complementary segments.
Increasing adoption of cloth wash line in various developed economies such as US and Canada has allowed the government organizations such as Colorado Department of Public Health and Environment to exert strict rules on the practice of publicly availed cloth wash lines. According to CDPHE, Laundry facilities, shall be maintained clean and in good repair; except when life skills training is provided, laundry facilities shall be inaccessible to children. These regulations provide safety to children from various chemicals, which they are exposed during usage of various laundry care products such as fabric softeners and bleaches. High competition among various brands such as Ensueno, Cloralen, Pnol detergents, and Pril, results in major price wars, with consumer largely characterized by a lack of brand loyalty. This leads to major market volatility in terms of key players in the market. However, stringent regulations leading to product recall is one of the major factor restraining growth of the market.
Global Laundry Care - Market Outlook
Asia Pacific is projected to generate highest revenue share in global laundry care products market during forecast period due to high penetration by companies such as Procter & Gamble, Unilever among others with brands such as Surf Excel, Ariel etc, as manual washing is the most common form of washing clothes in emerging economies such as India, Indonesia, and China. Unilever held leading position in laundry care products market in 2017, owing to its strong distribution network and vast product portfolio, which includes products such as Cif, Comfort, Domex, Rin, Surf Excel, Molto etc. In terms of sales, detergent bars are very profound in the rural areas while liquid detergents are the preferred option in the urban areas conducive to washing appliances.
Europe is the second largest market of laundry care products with the positive development was mainly attributed to the growth in the premium segment such as detergents and fabric softeners. For instance, Unilever in 2017 launched Persil Powergems, which is neither powder nor liquid and provides the power of the major three factors which are cleanliness, freshness, and care coupling with its environment friendly nature reducing time required for washing clothes.
Key strategies adopted by market players includes incorporation of innovative technologies that offers consumers benefits such as tough stain removal, easy dissolution, and superior fragrance. For instance, in 2017, Rin added Rin Matic to its portfolio, a specialist washing machine powder. Furthermore, several manufacturers are also opting for mergers and acquisitions to increase its market presence. Henkel acquired The Sun Products Corporation in 2016.
Key players in the global laundry care products market include Clorox Company, Huntsman International LLC, Wipro Enterprises Limited, Hindustan Unilever, Procter & Gamble, Kao Corporation, Reckitt Benckiser Group, and Henkel AG & Co. KGaA.
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Monday, 27 May 2019

Alcohol Ingredients Market Growth Opportunities, Sales, Revenue, Industry Analysis and Forecast 2019 - 2026

Alcohol ingredients are specialty ingredients, including yeast, flavors & salts, enzymes, and colors, which are majorly used in the fermentation of plant-derived carbohydrate materials such as fruits, vegetables, berries, and grains in order to produce alcoholic beverages as well as a variety of food applications. Rising consumption of alcoholic beverages is one of the key factors boosting the demand for alcohol ingredients. According to Coherent Market Insights, France recorded the highest per capita consumption of whiskey, accounting for 2.36 liters in 2014. Uruguay was placed second, with a per capita consumption of 1.85 liters, while the U.S. ranked third with 1.32 liters. Furthermore, the South Asian Nations consumed over 1.8 billion liters of whiskey in 2015. These countries are majorly responsible for the high demand for alcohol ingredients. Additionally, rising young adult demographic and rising purchasing power of consumers are major factors boosting the demand for alcoholic beverages, in turn fuelling growth of the alcohol ingredients market.
However, excessive consumption of alcohol has adverse effects on human health such as the development of head and neck cancers irregular heartbeat, increased risk of strokes and liver cell inflammation, which hampering growth of the alcoholic beverages sector, which in turn, is expected to restraint growth of the alcohol ingredients market. According to the World Health Organization (WHO), over 3.6 million deaths occurred each year across the globe, due to excess consumption of alcohol.
Alcohol Ingredients Market Outlook
Europe held a dominant position in the alcohol ingredients market in 2016, owing to the high consumption of alcoholic beverages in the region. According to the Organization for Economic Co-operation and Development (OECD), in 2012, Lithuania recorded the highest alcohol consumption in European Union and in 2014, the consumption of alcohol among adults was recorded at 15.2 liters per capita. Furthermore, according to the World Bank, in 2015, the per capita consumption of alcohol in Belarus was recorded at 17.1 liters, compared to the global average of 6.3 liters.
Asia Pacific is expected to witness fastest growth in the global alcohol ingredients market during the forecast period. This is majorly attributed to the steadily growing food and beverage industry and the increasing expenditure on alcoholic beverages in the region. According to Food Industry Asia (FIA), in 2014, the food industry contributed US$ 10.91 billion to the economy of Singapore, while according to the European Union, the total consumer spending on food and beverages in Singapore is expected to grow by 5 percent annually, from 2016 to 2018. This in turn, is expected to increase growth of the retail food sector in the country. South Korea is the fourth-largest economy in Asia Pacific and according to the Agriculture and Agri-Food Canada, the off-trade volume of total alcoholic beverage consumption in South Korea increased from 2085.0 million liters in 2015 to 2136.3 million liters in 2016.
The alcohol ingredients market is marked by intense competition from the major players operating in this market. Frequent mergers and acquisitions, joint ventures and partnerships, product innovation, and geographical expansions are among the key strategies adopted by these players, to ensure long-term sustenance in the market. In 2014, Chr. Hansen Holdings A/S launched a new range of viniflora products such as viniflora NoVA. It is a new generation lactobacillus plantarum, best suited for the production of red wine in warm climate conditions.
Key players operating in the alcohol ingredients market include Chr. Hansen Holdings A/S, Ashland Inc., Sensient Technologies Corporation, Cargill, Inc., Archer Daniels Midland Company, Dohler GmbH, Angel Yeast Co. Ltd., Lesaffre et Compagnie S.A., D.D. Williamson and Co. Inc., Kerry Group Plc, Koninklijke DSM N.V., and Synergy Flavors Inc.
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Lipid Nutrition Market Industry Size, Growth Opportunities And Forecast To 2025

Lipid is a group of organic compounds which are not soluble in water due to its non-polar nature. Lipids are categorized into fatty acids, glycerides, sterol lipids, prenol lipids, saccharolipids, and various others. Human and other mammals have dietary requirement for some of the lipids. Lipid plays an important role in the absorption of essential vitamins such as A, D, and E, energy storage, and cell signaling. It has wide applications in food & beverages, pharmaceuticals, and personal care industries. Food and beverages accounted for the major market share in the lipid nutrition market, owing to its flavor and odor enhancing properties and wide application in food items.
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Lipid infused products are available in both solid and liquid forms and are available in mass retail stores. Rising incidence of cardiovascular diseases and obesity is one of the major factors driving growth of the lipid nutrition market. According to the World Health Organization (WHO), in 2015, over 17 million people died from cardiovascular disease, where majority of the deaths were due to coronary heart diseases. Also, over 75% of the deaths occurred due to cardiovascular diseases take place in the low and middle income countries. In 2016, the World Health Organization (WHO) reported more than 600 million cases of obesity which were prevalent among people age 18 and above, and reported over 300 million cases of obesity among children between 5 to 19 years of age. Such incidences have created increased awareness among consumers regarding health and wellbeing, which has shifted their focus towards the consumption of lipid nutrition products. This in turn has urged the manufacturers to engage in research and development activities to introduce products with new features.
Lipid oxidation is a major problem that occurs in several food and leads to nutritional loss and incurs high processing cost. Moreover, stringent regulations imposed on food ingredients used in lipid nutrition products is a key challenge for the manufacturers to launch their products in the competitive market. The Food and Drug Administration (FDA) is taking stringent steps to prevent the entry of products in the market, which contains banned ingredients such as artificial trans-fat which is linked with heart diseases.
Among product types, omega 3 & omega 6 segments together accounted for the major market share in 2016 and both are expected to maintain their respective positions over the forecast period. Rising application of omega 3 and omega 6 lipids in medicated and non-medicated dietary supplements is one of the key factors augmenting the growth of these segments.
Asia Pacific accounted for the largest share in the global lipid nutrition market in 2016, especially in regions such as China, Japan, South Korea, and India. Increasing focus of leading players to tap the potential market in Asia Pacific is expected to have a positive impact on growth of the lipid nutrition market in the region. In 2017, Archer Daniels Midland Company established its new feed premix plant in Zhangzhou, South China which consists of production facilities in Dalian, Tianjin and Nanjing, as well as a new plant which is currently under construction in central China.
According to a study by Coherent Market Insights, the global lipid nutrition market was valued at US$ 6.21 billion in 2016 and is expected to witness a CAGR of 8.98%, in terms of revenue, during the forecast period from 2017 to 2025, to reach US$ 13.31 billion by 2025
Asia Pacific held highest revenue share of 45% in the global lipid nutrition market in 2016 and the region is expected to maintain its dominance over the forecast period.
Major Players in the Global Lipid Nutrition Market -
The major players operating in the global lipid nutrition market include Archer Daniels Midland Company, BASF S.E., FMC Corporation, Croda International Plc, Cargill, Incorporated, Omega Protein Corporation, Polaris Nutritional Lipids, and Kerry Group Plc.
Some of the key strategies adopted by these players include mergers and acquisitions, joint ventures and partnerships, product innovations, and geographical expansion. For instance, Croda International Plc focuses on product development such as its Ωmelife brand of Omega 3 delivers micro-encapsulation technology, which contains concentrated levels of EPA/DHA per gram of oil for greater health benefits. Furthermore, it also provides the benefits of fish without the taste and smell and contains a less than 40% fat, in comparison with regular fish oil capsules that contain approximately 70% fish fat.
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Polydextrose Market Industry Insights, Trends and Forecast 2026

Polydextrose is made from dextrose carbohydrates that bond together and form a polymer. It is produced from naturally occurring components and acts as a synthetic polymer and is used for food supplements. It is a soluble prebiotic dietary fiber, primarily used as a sugar replacer in products that provides calories and sugar. The Food and Drug Administration (FDA) has characterized polydextrose as soluble fiber. Polydextrose has reduced fat content, which helps in weight management. The growing health concerns among the populace has boosted the demand for polydextrose consumption, thus propelling growth of the polydextrose market. Diabetic foods and sugar free products are often produced by polydextrose due to its property of low sugar content. Health consciousness is the key factor expecting to drive market growth over the forecast period. Polydextrose health benefits such as rich fibers, low glycemic index, and low carb quantity to medical foods and nutritional products. Polydextrose is thus expected to witness an increasing demand through food and healthcare services, in the near future.
Global Polydextrose Protein Market Outlook – North America Growth Engine
The global polydextrose market is mainly dominated by the North American region, countries such as Canada and the U.S. accounted for a global share of 19.5% in the market, in 2015. Changing food habits and consciousness for health in countries such as India and China, are expected to shift the demand towards the Asia-Pacific region in the near future.
According to U.S. Food & Drug Administration (FDA) – Code of Federal Regulations Title 21 – part c - polydextrose may be used in goods manufacturing practices as a bulking agent, formulation aid, humectant, and texturizer in all foods, except meat and poultry, baby food, and infant formula, which is intended to increase the safety of food as well as increase the demand for food containing polydextrose.
According to a survey conducted by Tate & Lyle - 55% of global consumers are trying to avoid sugars and 52% are seeking to add more fiber to their diet. The demand for dietary food and beverages in Europe, is met by polydextrose, which in turn increases the demand for polydextrose in the European market.The key participants in the polydextrose market are Tate & Lyle, Danisco A/S, Medallion Labs, Baolingbao Biology, MengzhouTailijie, Vitahealth, CJ CheilJedang, Shandong Minqiang Biotechnology Co. Ltd., Samyang Genex, and Cargill Inc.
The growing health concerns among the populace has boosted the demand for polydextrose consumption, thus propelling growth of the polydextrose market. Diabetic foods and sugar free products are often produced by polydextrose due to its property of low sugar content. Health consciousness is the key factor expecting to drive market growth over the forecast period. Polydextrose health benefits such as rich fibers, low glycemic index, and low carb quantity to medical foods and nutritional products. Polydextrose is thus expected to witness an increasing demand through food and healthcare services, in the near future.
Polydextrose possess low content of sugar, calories, and cholesterol, thus used as a diabetic food additive to help in the reduction of blood fats and blood sugar. The increasing level of lifestyle coupled with high disposable income among the populace has resulted in an increased prevalence of type 2 diabetes, this in turn, is increasing the demand for polydextrose, boosting the market growth.
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Optical Brighteners Market Future Growth Prospect and Trends 2026

Optical brighteners are compounds that absorb light in the violet or ultraviolet region of the electromagnetic spectrum and reemit it in the blue region, by a process known as fluorescence. Optical brighteners are also referred to as fluorescent whitening agents or fluorescent brightening agents. Optical brighteners possess properties such as are whiteness and brightness, light fastness, washing fastness, heat resistance, chemical stability, metamerism, low volatility and high solubility in organic solvents. Optical brighteners are mainly used to brighten colors or mask yellowing and are thus, used  as detergent whiteners, paper brighteners, as well as textile whitening, fiber whitening, and brightening or color-correcting additives in cosmetics. They are also used in plastics to improve its initial color, provide white end-use products, and increase brightness of black and colored pigmented articles. Optical brighteners are widely used in molded thermoplastics, adhesives, fibers, films and sheets, clear and pigmented lacquers, paints, synthetic leather, printing inks, photo processing solutions, and ultraviolet tracers.
Optical Brighteners - Market Outlook
Europe has the largest market for optical brighteners, owing to increasing demand for optical brighteners in personal care products such as shampoos and soaps, especially in Germany, Italy, and France. According to Plastics Europe, an association of European plastic manufacturers, Europe held a share of 18% in the world plastic production in 2015 and was recorded to be the world’s second largest producer of plastics. Thus, the growing plastic industry, which employs optical brighteners, has in turn, increased the demand for optical brighteners in Europe.
Asia Pacific is the fastest growing market, owing to significant growth of end-use industries such as textiles, consumer products, and packaging, especially in countries such as in India and China. China experiences the largest demand for optical brighteners in its paper industry. Department of Commerce, Ministry of Commerce and Industry established trust, Brand Equity Foundation (IBEF) projected the Indian textile industry to reach US$ 123 billion by 2021 and the demand for paper in India to increase by 53%. This, in turn, is expected to augment growth of the optical brighteners market in the region.  
North America experiences significant demand for optical brighteners due to demand for high quality products such as detergents, cosmetics, plastics, and fabrics.
In Latin America, Middle East, and Africa, increasing health awareness and disposal income among the populace are propelling demand for consumer care products, which is in turn, fueling growth of the optical brighteners market.
Major players in optical brighteners market are adopting strategies such as merger and acquisition, plant expansion, and innovation to sustain their position in the global market. 3 V Incorporation ,  Aron Universal, Archroma, BASF SE, AkzoNobel N.V., Brilliant Colors Inc., Clariant AG, Eastman Chemical Company, Huntsman Corporation, Keystone Aniline Corporation, RPM International Corp., and The Fong Min International Company Limited are some major market players operating in the optical brighteners market.
Increasing demand for optical brighteners in various applications such as detergents, plastics, fibers, and paper poses as a major factor driving growth for the optical brighteners market. Stringent government regulations imposed on the use of chemical agents in consumer products due to its unfavorable repercussions on health, poses as a major restraint for growth of the optical brighteners market. 
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Sunday, 26 May 2019

Algae Biofuels Market Industry Insights, Dynamic Growth and Revenue Forecast 2018-2026

Algae biofuels, algal oil or algal biofuel are obtained from algae such as Botryococcus braunii, Crypthecodinium cohnii, Chlorella species, Nitzschia species, and Tetraselmis suecia. Algae biofuels act as renewable alternatives to fossil fuels and other biofuel sources such as sugarcane, beet root, sorghum, and corn and provide 2 to 20 times more yield. Algae biofuel can be cultivated using closed loop systems, open ponds, and photo-bioreactors. The characteristics of algae biofuels include high flash point, biodegradability, and low or no aromatic or sulphur compound. The major advantages of biofuel production from algae are high energy content, fast growth of algae, and huge consumption of carbon dioxide from environment by algae. Algae can produce a variety of biofuels such as bioethanol, bio-butanol, jet fuel, biodiesel, bio gasoline, green diesels, and methane. The fuel produced from algae can be used in automobiles while the by-products can be used as natural dyes, pigments, bio-active compounds, and antioxidants.
Algae Biofuels -Market Outlook
North America has the largest algae biofuel market, owing to favorable government policies for renewable energy resources such as algae biofuels. The US Department of Energy has invested US$ 8 million on development of next generation algae biofuel in July 2017. This will drive the growth for algae biofuel market in US.
Europe has a significant demand for algae biofuels, owing to high adoption rate and government regulations. European Union has laid down various regulation policies such as Biofuels Directives which targets to reduce greenhouse gas (GHG) in transport fuel by 6% by 2020. Renewable Energy Directives (RED) which targets to replace 10% transport fuels by biofuels are fuelling the growth of algae biofuels in Europe.
There is a lucrative growth of algae biofuel market in Asia Pacific, due to growing transportation industry and increasing government initiatives for alternative fuels.
In Latin America and Middle East, the demand for fossil fuels is increasing due to growing industrialization and automobile industry. Algae biofuels are an attractive alternatives in these regions as they provide sustainable source of energy. The Middle East has a tremendous potential for algae production. This is mainly owing to factors such as the presence of extensive coast-lines and non-arable lands, extreme favorable climatic conditions, large number of power plants and oil refineries as points of carbon dioxide capture by algae, and presence of lipid productive algae species in its coastal water.
Key Players in the Global Algae Biofuel Market
The algae biofuel manufactures are adopting various strategies such as research and development to increase the adoption of algae biofuel as sustainable energy source and sustain their market positions. Some major market players operating in the global algae biofuel market include Algenol Biofuels, Blue Marble Production, Chevron Corporation, Culture Biosystems, Genifuels, Imperium Renewables, Inc., Origin Oils Inc., Reliance Life Sciences, Proviron, Sapphire Energy, Inc., Solazyme Inc., and Solix Biofuels.
The growing demand for fuels, increasing regulatory policies and government support, the volatility of supply and cost of fossil fuels, growing transportation industry, and the environmental benefits of the algae biofuels are the drivers for algae biofuel market growth. The high production cost is the major challenge to algae biofuel market. However, several market players and government agencies are investing in research and development to reduce the operating cost.
The increasing demand for fuels in road transport applications such as minivans, motorbikes, light duty vehicles, passenger vehicles, and small trucks is augmenting the algae fuel market growth. This has attributed to increasing investment in research and development to introduce algae biofuel as potential alternative. Furthermore, the penetration of biofuels in industrial sector as energy source is fueling the growth of algae biofuel market.
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Friday, 24 May 2019

Agricultural Micronutrients Market Future Demand, Market Analysis and Outlook to 2026

Agricultural micronutrients are useful for the growth of plants and a play significant role in balanced crop nutrition. These include zinc, manganese, nickel, boron, copper, molybdenum, and chloride. Lack of any one of these micronutrients in the soil can hamper plant growth, despite sufficient nutrients are present in sufficient amounts.
Soil application dominated the global agricultural micronutrients market, owing to their most common use, requires less labor, and time. Moreover, micronutrients directly come in contact with the roots when applied to soil, thus they are highly effective, resulting in high productivity and yield. Foliar is expected to boost growth of the global agricultural micronutrients market over the forecast period, owing to various advantages offered by foliar sprays, such as easy and uniform application, low cost of application as compared to soil application, and immediate response to nutrient applied, thus correcting the deficiencies during the growing season.
Among product types, the zinc segment is projected to demonstrate significant growth in the global agricultural micronutrients market. This is owing to various advantages offered by zinc fertilizers, such as higher crop yield and economical costs. Zinc deficiency in the soil reduces the growth and productivity of crops, thus making up for a useful component.
Among crop types, the cereal segment witnessed highest growth, owing to the rise in consumption and demand for cereals, globally. According to Food and Agriculture Organization (FAO), the production of cereals is estimated to grow by 12% by 2025 from 2015, which is majorly augmented by yield improvements, with limited area expansion. Moreover, the consumption of cereal is estimated to increase by 14% by 2025, from 340 million tons in 2015 to 2818 million tons in 2025.
Market Dynamics
The augmenting demand for biofuels and rising soil deficiency is one of the major factors propelling growth of the global agricultural micronutrients market. The U.S. Energy Independence and Security Act (EISA) expanded the renewable fuel standard to increase biofuel production to 36 billion gallons by 2022.
Moreover, the rising urge for effective fertilizers owing to imperfect soil quality and burgeoning demand for uniform and quality yield backed by rising population is expected to drive the agricultural micronutrients market at a global level. However, lack of awareness of agricultural micronutrients among farmers, especially in the emerging economies and critical application doses of these micronutrients are key factors restraining factors for this market.
Agricultural Micronutrients Market Outlook
Asia Pacific held a dominant position the global agricultural micronutrients market in 2017. Growing awareness regarding the benefits of micronutrients among the growers is driving growth of the agricultural micronutrients market in India. Also, according to The National Informatics Centre (NIC),  India ranks second in agricultural production in the world and is a leading producer of various agricultural commodities, further boosting growth of the agricultural micronutrients market in the country and thereby, in Asia Pacific. Moreover, in 2017, the Indian biofuels industry aimed to invest US$ 2.25 billion in the upcoming projects over the next years to increase the industry’s value to US$ 7.5 billion by 2022.
North America held a significant market share in the global agricultural micronutrients market in 2017, with U.S. being the major contributor to the market growth in 2017. This is owing to rise in demand for quality food products and adoption of newer technologies for improving yield. For instance, in 2017 SUL4R-Plus LLC, a provider of innovative fertilizer products for agricultural market, introduced SUL4R-Plus B+Z fertilizer with zinc, boron, sulfur, and calcium.
Key Players
Key players operating in the global agricultural micronutrients market include The Dow Chemical Company, BASF SE, The Mosaic Company, Akzo Nobel N.V., Yara International ASA, The Potash Corporation, Land O'Lakes, Inc., Marubeni Corporation, and Nufarm Limited
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